Boston Matrix Model. The boston consulting group matrix (bcg matrix), also referred to as the product portfolio matrix, is a business planning tool used to evaluate the strategic position of a firm’s. It divides a market on the basis of its relative.
The bcg matrix divides business. The boston matrix was developed by consultants at the boston consulting group in the 1970s, and is also known as the product portfolio matrix.
Dogs, Cash Cows, Question Marks (Or Problem Children) And Stars.
The boston consulting group matrix remains a powerful tool for strategic business analysis.
Last Updated 23 Sept 2022.
It divides a market on the basis of its relative.
It Offers A Simplified Yet Effective Way To Visualize And Strategize.
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It Divides A Market On The Basis Of Its Relative.
It is a matrix which helps in decision making and investments.
The Bcg Matrix Divides Business.
The boston matrix model, devised by bruce henderson, is a tool for assessing the market potential of products and services already in production, as well as ones in a more infant.